[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
About the Journal
Aims& Scopes
Editorial Board ::
Articles archive::
All Issues
Current Issue
Browse by Authors
Browse by Keywords
Publication Ethics::
For Authors::
Guide for Authors
Submission Form
Peer Review Process::
Reviewers Section
Registration::
Registration Form
Site Facilities::
Site map
Search contents
FAQ
Top 10 contents
Inform to friends
Contact us::
Contact Information
Contact us
::
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
:: ::
Back to the articles list Back to browse issues page
Impact of Creative Corporate Culture on Corporate Sustainability Performance
AmirHossein Rahmati1 , MohammadAli Sari *2 , Abdullah Hosseinzadeh3
1- MSc. Student, Department of Accounting, Ma.C., Islamic Azad University, Mashhad.Iran. OnlineAmir.H@gmail.com
2- Assistant Professor, Department of Accounting, Ma.C., Islamic Azad University, Mashhad.Iran. (Corresponding Author) , ma.sari@iau.ac.ir
3- Assistant Professor, Department of Accounting, Ma.C., Islamic Azad University, Mashhad.Iran. a.hossainzadeh.acc@gmail.com
Abstract:   (565 Views)
Purpose: In today's business environment, understanding internal factors influencing Sustainability Performance is increasingly important. The main objective of this study is to investigate the impact of creative corporate culture on Environmental, Social, and Governance (ESG) performance.
Methodology: Focusing on Iran as a developing market, this research examines a sample of 164 companies listed on the Tehran Stock Exchange between 2017 and 2023. A key contribution of this study is the novel use of textual analysis to quantify innovative culture and CSR performance based on annual management reports. Hypotheses were tested via panel data regression, while the Generalized Method of Moments (GMM) framework was utilized to mitigate endogeneity concerns and ensure the robustness of the empirical findings.
Findings: The results reveal that a creative corporate culture has a significant and positive impact on enhancing corporate ESG performance. This finding suggests that companies with a creativity-oriented culture are more committed to sustainability principles and social responsibility.
Conclusion and Implications: By providing empirical evidence from an emerging and developing market, this study fills the existing research gap and demonstrates that creative culture is a strategic driver for corporate sustainability. The findings offer important practical implications for managers, boards of directors, and policymakers regarding aligning innovation with sustainable development goals and strengthening corporate governance
Keywords: Corporate Culture, Competing Values Framework (CVF), Creative Corporate Culture, Corporate Social Responsibility (CSR), Corporate Sustainability.
     
Type of Study: Research | Subject: Special
Received: 2025/12/6 | Accepted: 2026/09/22 | Published: 2026/09/22
References
1. Andreou, P. C., T. Harris, and D. Philip. 2020. Measuring firms’ market orientation using textual analysis of 10‐K filings. British Journal of Management, 31 (4): 872-895.
2. Baier, P., M. Berninger, and F. Kiesel. 2020. Environmental, social and governance reporting in annual reports: A textual analysis. Financial Markets, Institutions & Instruments, 29 (3): 93-118.
3. Baker, E. D., T. J. Boulton, M. V. Braga-Alves, and M. R. Morey. 2021. ESG government risk and international IPO underpricing. Journal of Corporate Finance, 67: 101913.
4. Barman, S., and J. Mahakud. 2024. Corporate social responsibility and financial performance: Do group affiliation and mandatory corporate social responsibility norms matter?. IIMB Management Review, 36 (3): 256-268.
5. Cameron, K. S., and R. D. Quinn. 1999. Diagnosing and changing organizational culture, Pub.
6. Cameron, K. S., R. E. Quinn, J. DeGraff, and A. V. Thakor. 2006. Competing values leadership: Creating value in organizations. Northampton, MA: Elgar.
7. Cao, Y., L. Dai, H. Jiang, and A. Waheed. 2025. Impact of corporate social responsibility on firm sustainable performance with mediation of employee-wellbeing and moderation of supportive culture. Corporate Social Responsibility and Environmental Management, 32(5): 7068-7080.
8. Darendeli, A., P. Fiechter, J. M. Hitz, and N. Lehmann. 2022. The role of corporate social responsibility (CSR) information in supply-chain contracting: Evidence from the expansion of CSR rating coverage. Journal of Accounting and Economics, 74 (2-3): 101525.
9. Fiordelisi, F., and O. Ricci. 2014. Corporate culture and CEO turnover. Journal of Corporate Finance, 28: 66-82.
10. Gillan, S. L., A. Koch, and L. T. Starks. 2021. Firms and social responsibility: A review of ESG and CSR research in corporate finance. Journal of Corporate Finance, 66: 101889.
11. Graham, J. R., J. Grennan, C. R. Harvey, and S. Rajgopal. 2022. Corporate culture: Evidence from the field. Journal of financial economics, 146 (2): 552-593.
12. Grougiou, V., S. Dedoulis, and E. Leventis. 2016. Corporate social responsibility and earnings management in U.S. banks. Accounting Forum, 40 (3): 155-169.
13. Hasan, T., K. John, H. Teng, and Q. Wu. 2024. Creative corporate culture and corporate tax avoidance. The British Accounting Review, 56 (3): 101217.
14. Jin, M., and B. Kim. 2022. The effects of ESG activity recognition of corporate employees on job performance: The case of South Korea. Journal of Risk and Financial Management, 15 (7): 316.
15. Kubo, K., and R. Sasaki. 2024. The impact of a CSR committee on CSR performance. Japan and the World Economy, 71: 101269.
16. Latif, K. F., A. Pérez, and U. F. Sahibzada. 2020. Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross country study. International Journal of Hospitality Management, 89: 102565.
17. Levinson, S. C. 2003. Space in language and cognition: Explorations in cognitive diversity. Cambridge University Press.
18. Liu, L., and N. Nemoto. 2021. Environmental, social and governance (ESG) evaluation and organizational attractiveness to prospective employees: Evidence from Japan. Journal of Accounting and Finance, 21 (4): 14-29.
19. Magno, F., and F. Cassia. 2021. Effects of agritourism businesses’ strategies to cope with the COVID-19 crisis: The key role of corporate social responsibility (CSR) behaviours. Journal of Cleaner Production, 325: 129292.
20. Maignan, I. and O.C Ferrell. 2004. Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing science, 32(1), pp.3-19.
21. Schein, E. H. 2010. Organizational culture and leadership. John Wiley & Sons.
22. Shin, J., J. J. Moon, and J. Kang. 2023. Where does ESG pay? The role of national culture in moderating the relationship between ESG performance and financial performance. International Business Review, 32: 102071.
23. Wen, Q., S. Shao, Y. Wang, J. Hong, K. Lu, Q. Zhao, H. Zheng, and L. Ma. 2024. Does creation-oriented culture promote ESG activities? Evidence from the Chinese market. Global Environmental Change, 86: 102852.
24. Wood, D.J., 1991. Corporate social performance revisited. Academy of management review, 16(4), pp.691-718.
25. Zainullin, S., and O. Zainullina. 2021. Digitalization of corporate culture as a factor influencing ESG investment in the energy sector. International Review, (1-2): 130-136.
26. Zheng, J., M. Ghorbani, Y. Yan, and Y. Cao. 2024. Signals from CSR competition: The influence of relative CSR performance on analysts’ recommendations. The British Accounting Review, 56 (5): 101298.

XML   Persian Abstract   Print

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Back to the articles list Back to browse issues page
دوفصلنامه علمی حسابداری ارزشی و رفتاری journal of Value & Behavioral Accounting
Persian site map - English site map - Created in 0.07 seconds with 34 queries by YEKTAWEB 4741